Digital Communications and Compliance: Navigating the Opportunities and Challenges

The Digital Communications industry has always been highly regulated, and regulations are becoming stricter every year. This creates an ever-complex requirement to remain compliant and deliver secure messaging while offering seamless customer experiences and continued technological innovation. An interesting twist is that compliance requirements can also lead to new and promising business opportunities. What are these opportunities, what challenges tend to get in the way, and how can companies tap into them despite these challenges? 

Topic CCM
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Helena Cimber
Helena Cimber

20 years'

experience as a provider of digital communication infrastructure.

Helena Cimber, Product Director at e-Boks, takes us through the opportunities and challenges that lies with compliance in secure digital communications.

 

The Opportunities

Wondering how compliance can be turned lucrative? Here are two ways to look at it with fresh eyes. 

A Driver of Innovation

While generally perceived as a burden, compliance also forces us to be more innovative and creative, driving transparent, user-centric services.

"Compliance frameworks (such as GDPR) force us to design our solution around them,” Cimber notes.

"This means not only meeting the regulatory demands but also creating an experience around them that works for our users.”

An International Portal

Another opportunity regulatory frameworks bring is enabling businesses to deliver cross-border communications with minimal friction.

“In the EU, GDPR makes way for seamless cross-border message delivery based on that regulatory framework,” she says.

“We can view it not only as burdensome rules to comply with but also as something that opens new doors when you comply.“

"If the survey participants received those emails through a secure digital postbox service like e-Boks, the question of their legitimacy would be a no-brainer", Cimber says.

Missing information due to mistaking a legitimate message for phishing is one thing, but what about the practical consequences? A message might contain a request for the user to act upon (like paying a bill or signing a form), and if they fail to do so, this can be costly for both the sender and the receiver.

"For consumers, this can result in fines or other unwanted consequences. For organizations, it often means sending the document by post instead, which is both more expensive and much slower", Cimber explains.

HelenaCimberNew

Helena CimberProduct Director at e-Boks

“We make sure to keep our customers ahead of the curve both in terms of compliance and in allowing them to leverage it with innovation opportunities”

Headless

Other than the option to use e-Boks as a white–labeled solution, companies can take innovation one step further by consuming e-Boks as a headless system.

The Challenges

As promising as these opportunities may be, not many businesses get to tap into their full potential. Cimber mentions two common compliance hurdles businesses face when managing their digital communications:

Staying Up to Date

Modern businesses are constantly forced to adapt to new laws and regulations, often changing quickly.  

“The challenge here is being agile enough to stay ahead of new security and compliance standards while maintaining user-friendly, scalable systems,” Cimber says.

Security versus UX

It’s a never-ending struggle to balance robust security with a seamless user experience, requiring businesses to walk a fine line between the two.  

“Compliance dictates strict data protection, but we also need to ensure that users find the platform intuitive, easy to use, and trustworthy. Otherwise, we risk losing them,” she notes.  

 

Finding Balance with e-Boks: Ahead-of-the-Curve Digital Postbox

While businesses can try to build their own compliant digital postbox solutions from scratch, doing this is very expensive.  

“Alongside the challenges we mentioned, requiring constant adaptations, the building process itself requires plenty of resources,” Cimber explains.  

This is where the e-Boks digital postbox comes in, serving as a reliable, cost-efficient, and future-proof partner solution.

“We make sure to keep our customers ahead of the curve both in terms of compliance and in allowing them to leverage it with innovation opportunities,” Cimber says.  

If you’re wondering how individual innovation is possible when using a preplanned partner interface, this is where it gets interesting: Other than the option to use e-Boks as a white–labeled solution, companies can take innovation one step further by consuming e-Boks as a headless system.

“They can use our endpoints to build their own UI on top, with the option to include it in their app or website and continue to enjoy a fully compliant solution,” she explains.

Learn more about e-Boks' Digital Postbox solution.


This interview was originally published on CXToday by author Linoy Doron.

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