Privacy-first AI – processed locally on the device
Given the sensitive nature of the documents handled in e-Boks, data protection has been non-negotiable.
The AI reading tools operate exclusively in real time on the user’s own device using Apple Intelligence. No data is sent to external cloud services. Neither the content of messages nor AI-generated text is stored, logged, shared or used for model training.
The solution:
• Processes content only when the user actively requests it.
• Stores nothing before or after use.
• Logs no content or behavioural patterns.
• Requires explicit consent on each device.
• Can be deactivated at any time.
At launch, approximately 500,000 users with compatible Apple devices gained access to the new functionality in the iOS app.
Innovation tested with 200 engineering students
In December 2025, e-Boks joined the Technical University of Denmark (DTU) as a challenge partner in the ‘Innovation in Engineering’ course – a three-week programme where more than 1,000 students work on real-world industry challenges.
e-Boks designed and presented the following challenge to the students:
“How might we build AI capabilities into e-Boks that create real value for users and senders while fully maintaining data privacy, transparency and user control?”
More than 200 students signed up to work specifically on the e-Boks challenge. Over three intensive weeks, they developed and refined their ideas. At the final presentations, 26 innovative AI concepts were pitched. e-Boks participated as judges and, together with the students, selected the top three concepts.
Approximately 90% of the concepts focused on AI-driven features such as translation, summarization and text simplification – strongly validating the direction already chosen by e-Boks.
Early user feedback confirms relevance
Following the launch, users in the app were given the opportunity to provide direct feedback on the AI reading tools through a simple thumbs up or thumbs down feature.
Approximately one month after launch, around 600 users had actively shared feedback. Of these, 67% responded with a thumbs up, indicating a positive experience with the functionality.
Users were also asked which reading tool they had used. Around 80% reported using the summarization feature, making it the most frequently applied tool. When asked whether the output had been helpful, the majority confirmed that it had.
The feedback provides an early indication that the tools are delivering tangible value in practice – particularly in supporting users’ need for quick overview and clarity.
“Our ambition is to make complex digital communication easier to understand and act upon – without compromising the principles that have defined us for more than 20 years,” concludes Knudsen.
In a digital landscape where complexity continues to grow, AI in e-Boks is positioned not as a technological experiment, but as a carefully governed enhancement. Early user feedback indicates that when AI is transparent, voluntary and privacy-first, it can strengthen both usability and trust – adding meaningful value while preserving full user control.
%20copy.jpg)
