A technological and cultural acceleration
e-Boks’ new ownership under private equity firm CataCap has given Anders Ørding Olsen and his team a sharper commercial mandate - the license to move fast, pursue bold partnerships, and build new revenue streams at scale. In his words, there is now ‘more fuel in the rocket’: the ambition was always there; now the resources match it.
The acquisition of startup dewa, which became a reality in early 2026 after a year of close cooperation, has also brought new capabilities into e-Boks and enabled the organisation to move faster on the new ID initiative.
“The energy, technological strength and cultural drive they bring add something powerful to our sense of identity and our culture. It has inspired us to work in shorter development sprints, which has helped us bring a new product like this to market more quickly. From the e-Boks side, we bring a lot of experience from developing secure digital infrastructure, a strong and well-known brand, and a very large user base - something a startup would normally need a long time to build. When you combine those things, we complement each other extremely well,” Anders Ørding Olsen explains.
A short route to market
According to Anders Ørding Olsen, two factors were especially important to the successful launch of e-Boks ID.
First, it mattered to be among the earliest movers in the Danish home market. Second, the wallet and ID solution needed to be embedded in the e-Boks app - the interface already familiar to both Danish citizens and Danish businesses.
Both objectives were achieved.
“Integration into the e-Boks environment that users already know is clearly the biggest advantage. In fact, we did a silent launch of our e-Wallet and age verification solution a few months ago, and 100,000 users have already started using it since then, without us communicating about it at all. That says something about the trust in our brand,” he says.
The CCO sees e-Boks ID as an obvious solution for a wide range of sectors, from utilities to online gaming, online purchases of age-restricted products, HR solutions and much more. Critically, e-Boks is securing the distribution partnerships to back this ambition: in the coming months, users will encounter e-Boks ID as a login option across many websites that currently offer login via MitID. This is made possible through a partnership with Signaturgruppen, which handles a large share of login solutions on Danish websites.
At the same time, the price per login with e-Boks ID is close to half that of MitID, making it an attractive alternative for businesses. The customer journey with the new login is also faster and involves less friction, including less manual data entry. In addition, companies will be able to retrieve more customer data points at login than is possible with MitID.
Digital sovereignty is moving higher up the agenda
In the longer term, it is not difficult to imagine e-Boks ID, the e-Wallet and age verification as solutions with huge international potential. Data sovereignty - and independence from the United States in particular - is increasingly prominent in conversations with e-Boks’ customers both within and beyond Denmark.
“In a way, the US is helping to create a larger market for European solutions. That applies not only within the EU, but also, for example, for companies in the Middle East, where the EU is seen as a lighthouse for personal data protection and privacy. And few other countries have the same track record in digital solutions as Denmark. That is why we are already in dialogue with customers from South America to Asia about this type of solution, both as a standalone offering and as an integrated part of an e-Boks platform,” Anders Ørding Olsen concludes.
